Online Marketing tip of the day: Creating content without understanding your audience is a complete waste of time and money. Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Further, 73 percent of online buyers get frustrated when website content appears to have nothing to do with them.

Everybody is worried about how they rate with search engines like Google, which is even more reason to take the time (or find someone else who has time) to create interesting, original content about your business. Here’s an interesting article from Kissmetrics about the topic: